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Day 18 - Colombia | Santuario Project

Criteria Coffee

Finca Santuario was founded by Camilo Merizalde, who started with a clear vision and desire to create a unique farm, capable of producing the best specialty coffees in Colombia.With quality coffee as the focus, he realised that the key is to create a biodynamic and diverse environment which will benefit the coffee as well as the volcanic soil and surrounding ecosystem in the long run. This is important for the varieties at Finca Santuario because they are high quality, typically low yielding and often vulnerable in comparison with other varieties grown in Colombia. The harmonious relationship that Finca Santuario facilitates between the plants and their surrounding environment allows for the creation of some of the most spectacular coffees available from Colombia. Santuario became an international entity in 2021, expanding to Costa Rica and Brazil and later into Mexico partnering with our ECOM network.

About This Roaster

Criteria Coffee is the brain child of Craig Simon, a multi-award-winning Barista and Coffee Roaster who has worked in every link of the coffee chain. As one of Australia’s leading coffee knowledge experts Craig has represented country on the WBC stage 2012, 2014, 2018, achieving Australia’s first Q-Grade Instructor qualification in 2015 (one of 42 positions held world wide). Craig’s interest in coffee goes far beyond the final cup. From farming and roasting, to brewing and service. After near to 15 years in the coffee industry, Craig founded Criteria Coffee in 2018 to assist others in their pursuit of coffee excellence.

Criteria Coffee is Melbourne’s leading co-roastery, designed to unite a community of cafes and coffee companies, giving brands and individuals access to expert guidance in a state-of-the-art facility. Under Craig’s guidance, members master the craft of roasting in a supportive and streamlined environment.

Criteria also offers a curated collection of roasted coffees for customers (and wholesale partners) to enjoy. Roasted by Craig and his team at Criteria.